Retail Market

A secondary offering takes place in the secondary market in the years following an IPO. It may either involve the sale of existing shares or the issue of fresh shares, depending on the parties involved in the transaction.

Market positioning is the process of creating a desired image of your product or service, or even your brand, in the minds of consumers.

An accredited investor is a legal entity or natural person allowed to trade unregistered and unregulated securities. Generally, only investors registered with a governing financial organisation can sell or publicly exchange securities such as stocks and bonds.