Glossary

Market Positioning

Market positioning is the process of creating a desired image of your product or service, or even your brand, in the minds of consumers.
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This glossary provides an overview of some key legal terms for startups. It's essential to consult with a legal professional to ensure a comprehensive understanding of these terms and their implications for your specific situation.

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Pre-emption Rights
Rights that give existing shareholders the opportunity to purchase new shares issued by a company before they are offered to new shareholders, allowing them to maintain their ownership percentage.
Operating Profit Margin
Operating profit margin is a ratio that measures the profitability of a business. It measures how much a business makes in revenue after paying for operating and non-operating expenses.
Capital Efficiency
Capital efficiency is a measure that estimates how efficiently the capital is deployed.

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