Debt Financing

Market positioning is the process of creating a desired image of your product or service, or even your brand, in the minds of consumers.

A financing instrument that allows investors to provide capital to a company in exchange for the right to receive equity at a later date, typically during a future funding round.

A friendly takeover happens when one company is willingly acquired by another. In a friendly takeover, the management and board of directors' consent to or approve the takeover. It’s important to note that the target company’s shareholders will still need to agree to the takeover.